THE PROCESS
Four steps. No surprises.
Every project follows the same order, whether it's a simple logo or a full brand system. You always know what's happening and what comes next.
Brief
We talk about your business, your audience, what you like and don't like, and what the brand needs to do for you.
Sketch
Before anything touches a computer, you get rough pencil sketches. Several directions, drawn by hand, so we agree on the right one together.
Direction locked hereDigital
The approved sketch is rebuilt clean in vector. I refine it, apply it across mockups and show how it scales from a favicon to a billboard.
Delivery
You receive every file format you'll ever need, in one organized folder: source files, print and web versions, all signed off and ready to use.
Why sketches come first
A logo is easy to redraw on paper and expensive to redraw on screen. That's why we lock the direction by hand before anything goes digital. You see the idea early, we adjust it in minutes, and the digital phase only has to make a decision you've already approved look great.